Screenshot 2019-08-31 16.12.06

เป็นตัวอย่างแบบฝึกหัดที่ผมได้ทำไว้ในหลักสูตร Digital Transformation Strategy โดยมีขั้นตอนวิเคราะห์ต่างๆดังนี้

Step 1: Identify key customer types by value received.

Screenshot 2019-08-31 16.11.07

Step 2: For each of the customer types, define the current value offered by your university to the customer.

Screenshot 2019-08-31 16.14.50Screenshot 2019-08-31 16.15.08

Step 3: Identify emerging threats.

Screenshot 2019-08-31 16.17.38

Step 4: Assess the strength of your current value elements, , ask yourself (and answer) the following questions:

  1. Is this benefit of decreasing value to the customer?
  2. Is this benefit of increasing value to the customer?

Screenshot 2019-08-31 16.20.34Screenshot 2019-08-31 16.21.04

Screenshot 2019-08-31 16.23.07Screenshot 2019-08-31 16.22.46

Step 5: Focus on generating new potential value elements using three sources to look for the opportunities that will allow you to create new value, serve your customers in new ways that you haven’t been able to do or have not done in the past:

  1. New technologies – these could be different from or the same as your threats. What are some technologies that could help you create new value? What would the benefit be? The new value element? What would your customers get out of it?
  2. Changing trends in the customer environment – what value could you deliver by tapping into those trends?
  3. Unmet customer needs – what way could you add value by serving those unmet needs

Screenshot 2019-08-31 16.31.04

Step 6: Synthesise a new forward-looking value proposition for your university.

Screenshot 2019-08-31 16.34.27Screenshot 2019-08-31 16.34.36Screenshot 2019-08-31 16.34.59

ใส่ความเห็น

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  เปลี่ยนแปลง )

Google photo

You are commenting using your Google account. Log Out /  เปลี่ยนแปลง )

Twitter picture

You are commenting using your Twitter account. Log Out /  เปลี่ยนแปลง )

Facebook photo

You are commenting using your Facebook account. Log Out /  เปลี่ยนแปลง )

Connecting to %s