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เป็นตัวอย่างแบบฝึกหัดที่ผมได้ทำไว้ในหลักสูตร Digital Transformation Strategy โดยมีขั้นตอนวิเคราะห์ต่างๆดังนี้

Step 1: Identify key customer types by value received.

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Step 2: For each of the customer types, define the current value offered by your university to the customer.

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Step 3: Identify emerging threats.

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Step 4: Assess the strength of your current value elements, , ask yourself (and answer) the following questions:

  1. Is this benefit of decreasing value to the customer?
  2. Is this benefit of increasing value to the customer?

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Step 5: Focus on generating new potential value elements using three sources to look for the opportunities that will allow you to create new value, serve your customers in new ways that you haven’t been able to do or have not done in the past:

  1. New technologies – these could be different from or the same as your threats. What are some technologies that could help you create new value? What would the benefit be? The new value element? What would your customers get out of it?
  2. Changing trends in the customer environment – what value could you deliver by tapping into those trends?
  3. Unmet customer needs – what way could you add value by serving those unmet needs

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Step 6: Synthesise a new forward-looking value proposition for your university.

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